JINBEI AND YOU CREATE FANTASTIC IMAGING.
CREATE FANTASTIC IMAGING
Shanghai Jinbei Photographic Equipment Industry Co., Ltd.
Shanghai Jinbei Photographic Equipment Industry Co., Ltd. is a comprehensive enterprise focusing on the R&D, design and sales of electronic light sources and supporting photography, videography, live broadcast lighting and supporting accessories. Headquartered in Shanghai, China, it operates in more than 50 countries and regions. In major cities such as Beijing, Shanghai and Guangzhou, there are specialty stores, direct-sale stores and offices. Its famous brands "JINBEI" and "CALER" enjoy a high reputation in the professional imaging industry.
Jinbei has been in the business for 27 years, and has always adhered to market-oriented, innovation and high-tech R&D as its core competitiveness. Professional imaging (photography & videography) equipment includes: studio flash, outdoor flash, LED constant-light video light, set-top flash, flash trigger, soft box, light frame, background frame and other products. Relying on international cutting-edge technology and modern factories, professional quality staff, large-scale production and management; promoting the brand's craftsmanship spirit and the tradition of precision manufacturing; JINBEI has grown into a China that enjoys an important influence in the field of international professional imaging electronic light sources brand.
Looking forward to the future, Jinbei aims to build an international first-line brand. "JINBEI" and "CALER" will continue to respond to market demand, give full play to their advantages in R&D, brand, and entrepreneurial spirit; Cost-effective and efficient to the desired market, serving various industries.
The core values of Jinbei Company are the cornerstone of the sustainable development of the enterprise.
Core values are the first core competitiveness of an enterprise.
Integrity and integrity
"Jinbei" advocates abstaining from deceit and trustworthiness, abstaining from falsehoods and being pragmatic, and believing in words and resolute in deeds. We believe that such attitudes and practices are essential to earning the trust, respect and loyalty of our customers in running a business with openness, honesty and candor. Employees at any level of the company should adhere to high standards of business ethics without any discount.
Effective teamwork is the key to success. The success of an enterprise does not depend on individuals, but on teams. Efficient teamwork must be the result of the joint efforts of members of the organization. Every member of the team must have a strong sense of responsibility and professionalism, and unswervingly implement the company's decision-making on the basis of full understanding and grasp.
Innovative and pragmatic
Pursue speed and efficiency, and focus on innovation that has an impact on customers and the company; our employees and our team serve customers with the spirit of "innovation and pragmatism". This innovation not only means that we want to produce innovative products, but also that we use very creative solutions when helping customers solve problems and in our daily work.
The cornerstone of the company's performance is the company's achievements and the contributions of its employees. All Jinbei people, especially managers, should maintain passion, commitment, and strive to achieve and exceed customer expectations. Companies must apply better methods that enable themselves to perform well.